Victoria Louise Lott. Nicknamed Pixie by her friends. Discovered after singing for record impresario L.A Reid and an arena filling pop star in waiting. Her first song “Mama Do”, a mix of neutered Winehouse soul pop and Pussycat Dolls sub sass went straight to number one. And ever since then she’s been trying to establish herself as a sort of less interesting Mariah Carey, which is hard to imagine, but think about it, all sludgy ballads and slick uptown doo wop, just like early Mariah.
Her debut album’s done quite well though, 600 000 selling well and her label think she’s got what it takes to make it Stateside. So they’re re-releasing said debut album “Turn It Up” as “Turn It Up Louder” (Do you see what they did there? Do you? It’s very clever) with a bunch of new tracks, much like the Saturdays did just weeks ago. To go with this new release, Lott has a new single out, bizarrely titled “Broken Arrow.”
This track is one of the worst you’ll hear this year. It’s boring, it’s pedestrian, it’s whiny and it is violently off putting from start to finish. It’s the kind of ballad Leona Lewis would reject for being too drippy.
Throughout the track she sounds like she’s permanently in tears. And not good heartbroken tears that drip poetry all over sad songs, the kind of tears little boys cry when they’re told they can’t have an ice cream. Whiny, cellophane like tears that induce irritation rather than empathy.
Her diction is appalling; most of the words seem to blend into each other, making it pretty difficult to decipher exactly what the words are. At least with Mariah you can hear every word clearly.
What exactly is a broken arrow anyway? It’s not particularly great symbolism. Most people don’t own arrows or if they did it’s unlikely they’d compare them to their lovesick hearts. Unless this was written for the last Robin Hood movie and rejected (you wouldn’t bet against that though) then it all seems a bit silly.
Pixie Lott is the Netto of pop stars. Compare her to Robyn. Actually that’s not fair; there are very few pop stars that are as talented as Robyn. Ok, compare her to Katy Perry, even the new stuff and it’s like comparing champagne with Skol lager. She’s so sub standard it’s almost embarrassing. And this track is the worst thing she’s ever done, which takes some doing.
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